Spring Luncheon Identity.

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I’ve been really interested in cut paper and collage recently and was excited to be able to use that aesthetic at work this winter as I designed our Spring Luncheon invite, website, and social media.

The annual event is Way to Grow’s second largest fundraiser each year and will be taking place at the Walker Art Center on May 8. Using Way to Grow’s colors and textured patterns, I was able to illustrate the famed Spoonbridge and Cherry by Claes Oldenburg and Coosje van Bruggen (1985–1988). It can feel a bit confining to work within the same system day in and day out, so it feels good to push our identity a bit more with this project through more illustrative and abstract color-blocking and collage-like elements.

WorkMaren Nelsonevent promotions, event branding, event identity, branding, invitations, Way to GrowComment